Words With Grace Praise All

6May/17Off

The Hustle That Made Doe Deere’s Lime Crime a Phenomenon

When Doe Deere started out an online hustle in 2004, she had no idea it would turn out to be a multi-billion cosmetic company and brand name. Lime Crime's founder and CEO Doe Deere didn't underestimate her love affair with bright colors. Her love for flashing clothes was challenged by the lack of splashy colored makeup, something that got her brain ticking. Lime Crime was the result. Brilliantly bright lipstick made in line with animal-friendly policies was just the right shade of color. Doe Deere started out in 2008 and had successfully put her name in the cosmetics world. Lime Crime manufactures and distributes lipstick, eye shadows, and nail polish.

 

 

Use of e-commerce and selling her product online is what set her apart from heavyweight giants. Her background with eBay sales gave her the confidence in knowing that her products will perform well and go beyond the continent. The core business principle that has her going is the clarity of her vision on how women want their makeup. She develops the designs alongside her creative designers and personally tests them out to get a feel and live out the lipstick before deciding if it passes her test of quality.

 

 

Doe Deere belabors the need for an exceptional support and customer care team. Happy clients are repeat customers, and that's what business is all about. Doe asserts that having good working relationships based on mutual respect and sharing a common goal is a key driver of her success. As such, she has developed very close working relations with her staff.

 

 

A brand's name is part of any business success. Doe says she settled on the name because it was unclaimed while registering her eBay account and that lime is also a favorite color and seemed to match the word crime. Deere uses a hands-on approach. She regularly supervises her designs sometimes she is there showing the way. Doe Deere works alongside her husband of 16 years.

 

 

Born in Russia, her love for makeup started out in a girl's slumber party at the age of nine. She admits that she wasn't a makeup expert. However, she also defines herself as a creative spirit that is always experimental. She migrated to New York City when she was 17. She is married to her long time husband who is also the president of Lime Crime, both live in Los Angeles.

 

Follow Doe Deere on Twitter.

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