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22Mar/17Off

How Doe Deere Became The Cosmetics Trendsetter Of A Generation

For almost ten years, Doe Deere has been managing to launch countless trends with her cosmetics line Lime Crime. Today, makeup enthusiasts can't get enough of Deere's bold, highly pigmented and attention-grabbing makeup products like her pastel neon Unicorn Lipsticks and the ultra metallic Superfoils eyeshadow duos.

 

However, Deere wasn't always a makeup guru. In fact, as a teenager, she set out to be a rock star. Born in Russia, Deere moved to New York City to launch a music career when she was only 17 years old.

 

It wasn't long before teenage Deere started getting a series of gigs at various New York City clubs and bars. While on stage, Deere was as known for her musical talent as she was known for her eccentric and bold style aesthetic. She made her own bright and attention-grabbing clothes and painted her face in neon colors and glitter.

 

Eventually, she developed some serious sewing skills and decided to give online retail a shot. She launched a DIY fashion label called Lime Crime on eBay in 2004. She modeled the clothes herself. The only problem was that she struggled to find makeup to match her bold and whimsical personality.

 

Lime Crime was reincarnated as a makeup brand out of necessity. Doe Deere realized that the only way to have access to the super pigmented and bright makeup that she desired was to make it herself. Instead of copying the trends of the time, Deere created makeup formulas that were for women who weren't afraid of standing out in a crowd.

 

Today, Lime Crime has launched countless makeup trends around the world. In 2008, however, Deere's neon lipsticks and eyeshadows weren't exactly what customers were looking for. 2008 was the year of neutral tones and minimal looks. But, Deere stuck to her gut and followed her creative vision. Within a couple of years, Lime Crime sales were through the roof.

 

By creating makeup in whimsical shades and finishes, she gives millennials permission to experiment with different colors and glittery accents. Today, Deere continues to stick to her gut when she creates a new product. Now that Lime Crime's Instagram page boasts millions of followers, it's safe to say that Deere's dedication to her own creative vision has paid off immensely.

 

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  1. Her ambition and her fearlessness that have given her the encouragement to become an entrepreneur have been with her for all of her life. Lime Crime’s success comes down to Deere’s fearless and bold approach to self-expression. It is so easy for rushmyessays to have everything that need in other to cope with all of these things very well.


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