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Founder of Lime Crime Shares Her Fitness Routine

Doe Deere is not only the founder of the iconic beauty brand Lime Crime, but is also renowned for her astute judgment of fashion and its finer nuances. She recently shared her morning routine with her many fans and followers across the world. Ensuring that she gets nine hours of sleep every night, she wakes up religiously at 8:30 am every day and has breakfast in the kitchen by a window, where she plans her day ahead.

Amongst the first things that she does in the morning is to have a glass of water as that helps to keep her hydrated in the dry climate of Los Angles where she lives. She then does some stretches, particularly the cat/camel routine, which she feels works quite well for her. That is followed by breakfast, which for her usually comprises of grits, a hot cereal, yogurt, fruit and freshly squeezed orange juice, made with oranges from her own tree!

Her life is in a sense inextricably linked to the calendar on the phone, which means checking the latter is something she inevitably does every morning. Through her company's internal chat, she pretty much knows, what's going on in her organization, by the time she reaches her office. Other than that, she keeps away from the digital clatter and focuses more on things like new products to introduce. Things like emails she tackles in the latter part of the day.

While putting on her makeup, she likes listening to music and currently it is The Beatles that she listens to. Her fondness for their music goes back to her childhood years when she would listen to them a lot. She likes using Glossier face wash as she finds it mild and likes its smell of roses. For moisturizer, she uses Murad, Hydro Dynamic Quenching Essence. When it comes to foundation, she likes using L’Oreal’s True Match Foundation or MAC’s Studio Fix.

Apparently, Deere is working on creating a foundation under her own Lime Crime brand, which she hopes to introduce into the market soon. An essential part of her makeup routine is to set her makeup with powder before filling in her brows and then to proceed to her cheeks and lips. The favorite part of her makeup routine has to be blush and lipstick, as she feels that colors enliven her face.

The colors of her choice are ‘Rustic,' ‘Red Velvet' and ‘Pink Velvet' from her Lime Crime ‘Matt Velvetine' range. Her makeup can take from anything between fifteen minutes to an hour depending on what the occasion demands. Doing her makeup in the morning is the time she cherishes the most, as it gives her time to spend with herself and be herself.

She likes to defer her shower till late in the evening, as she likes her hair to be dry and all set for styling in the mornings.

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