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17Apr/17Off

Doe Deere: How Lime Crime Cosmetics Came To be

Doe Deere is one that achieved success on her own terms. She started out small and with the goal in mind, she set out to come up with products ranging from eye shadows, lipsticks, and nail polishes so vibrant in color that it might as well be a crime. Doe Deere didn't focus on what concealed, or what looks more natural, instead she focused on how she felt in that moment. In 2008, her dream became a reality as she launched her product line. Lime Crime Cosmetics is internationally known, since Doe Deere's fan base is global.

 

Lime Crime Cosmetics is animal friendly and the name of the company came from Doe Deere's favorite color. She is an avid supporter of women that own their own businesses and often speaks to the public to follow their passion. She loves talking to female entrepreneurs and counsels them should they have questions on how to get their own businesses started. Her social network is always open to aspiring business owners. Deere also donates regularly Bide-A-Wee, a no kill shelter located in New York. She lived in New York for years but is originally from Russia.

 

Doe Deere is asked how she came up with her business concept. It all started back in 2004 when she registered a new eBay account called "limecrime". This was geared towards her DIY fashion line. She was the model for all her items and she didn't want to stop at just clothing. She wanted her makeup to be as bold as her attire. Vividly, bright colors were hard to come by then, so that is what inspired her.

 

What keeps her different from all the other brands, is that she knows exactly what she wants and knows exactly what her brand stands for. Doe Deere sees it as the freedom of expression. She also contributes her success to knowing what consumers want. And each product she creates, she tests it on herself first. She follows her instincts and if it feels right great, if not, then she continues until it feels right. Her only regret with Lime Crime Cosmetics is that she didn't start the company up sooner.

 

Doe Deere believes in treating her customer base and employees with respect and love. She wants to inspire and uplift, create a pleasant working environment, and treat customers in the same fashion. Positive reinforcement goes a long way and often gets you better results than being negative.

 

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