Words With Grace Praise All

9Oct/17Off

Why Fabletics is Leveraging Review-Centric Marketing Approach

Successful brands are customer centered; always providing high-quality products or services at reasonable costs while responding appropriately to new consumer behaviors. Consumer trends are dynamic, and with the advent of the internet, new consumer trends are always emerging. At present, “user reviews” is the much talked about trend regarding online shopping. Online buyers search and compare user reviews before deciding on whether to purchase products or acquire services. Positive reviews encourage customers to buy a company’s goods or services while negative reviews discourage them from dealing with a company. Consumer goods companies such as Fabletics that responded to this new trend are scaling the heights of their respective industries.

Fabletics is a relatively new company in the fashion industry having been established in 2013. The company was founded by Kate Hudson, Don Ressler, and Adam Goldenberg. Fabletics is focused on providing high-quality athleisure clothing. So far, the company has performed impressively well in the competitive activewear market dominated by well-established brands. Fabletics credits its marketing strategy, review-centric, for its growth. According to Shawn Gold, corporate marketing officer of TechStyle Fashion Group, Fabletics’ growth is as a result of user reviews, or the crowd.

Beginning in 2013 to date, Fabletics has grown by over 200%. The U.S based company now has operations in over six countries including German, France, Canada, Spain, Netherlands, etc. The company also ships its merchandise to Australia. Fabletics initially focused on women products, but the company now caters to men’s activewear needs. Fabletics’ revenues are approaching $250 million as the company prides itself on over one million paying members. For a 4-year-old company, the growth is mind-boggling.

Online user reviews are part and parcel of a modern consumer’s shopping decisions. A BrightLocal study concluded that online users not only search for user reviews but also a majority of them trust user reviews. The trust that online users bestow on user reviews is the same trust they have towards products or services recommended by family members or friends. Peter Holten Mühlmann, Trustpilot’s Founder and CEO, suggests that modern consumers have nurtured a distaste for all traditional forms of marketing and advertising; they prefer the safety, trust, and power wielded by user reviews.

Forward-thinking consumer brands are embracing a review-centric marketing approach. L2, a research firm, conducted a survey that revealed a trend by many consumer goods companies to include reviews on their websites and product pages. Another related study revealed that while online users desire to acquire products at low cost, many of them search for user reviews more than they look for price comparisons.

What is in for consumers brands that have embraced a review-centric marketing approach? Positive reviews are likely to result in improved search engine rankings, more revenues, and more customers. Also, positive reviews encourage repeat clients and lead to better customer retention.

Fabletics products are available through their website, Fabletics.com, and their physicals stores spread across America. Kate Hudson has been at the forefront of promoting the company’s products and recently she welcomed Demi Lovato to be part of the company’s brand ambassadors.

Filed under: Fashion Comments Off
24Jan/17Off

Fabletics Starting a Business

Overview

 

Do you have a dream of starting a business? If so, Fabletics is a great company to model yourself after. This sis a company that has done a great job of building a brand over time. There are a lot of people who are ready to take things to the next level and accomplish a lifelong dream. If you are ready to take your business live, you need to have the capital needed to scale up quickly. One of the biggest issues that a lot of new companies have is capital. It is hard to understand how much money you are going to need if you are going to invest for growth. Fabletics is a company that has done a great job of taking things to the next level in a variety of areas.

 

Capital Investment

 

One of the most important things for anyone to do when running a business is to get the proper capital investment. A lot of people today are worried about all of the ways in which they must invest in their business. There are essentially two ways to get the capital you need. You can borrow the money, or you can raise it from investors. There are many people who do not have the ability to borrow the money, simply because they do not have the assets to back it up. Raising the money from investors is another business altogether. If you want to invest in the right areas of your business, you must figure out a way to take your company to a new level.

 

Fabletics

 

From the time that Fabletics was started, it has done a nice job of adding value to customers in a variety of ways. If you are ready to invest in this company for the future, you need to have a plan in place to do so. A lot of people today are worried about all of the competition from online stores. However, Fabletics has directly taken on Amazon and intends to steal away market share in the coming years. This is something that a lot of young business owners admire about Fabletics. Instead of being scared of the biggest companies in the industry, Fabletics is taking them on directly.

 

Plans for Growth

 

No matter how much success you have in life, you have to be willing to take things to a new level. A lot of people today are worried about their plans for the future. With all of the changes that are coming to the economy, Fabletics is a company that has the ability to scale up quickly. This is through a combination of invest in the right areas and knowing how to add value to customers through their products and services. Over time, this is a company that has done a lot of good in the overall economy.

 

Filed under: Fashion 1 Comment