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6May/17Off

The Hustle That Made Doe Deere’s Lime Crime a Phenomenon

When Doe Deere started out an online hustle in 2004, she had no idea it would turn out to be a multi-billion cosmetic company and brand name. Lime Crime's founder and CEO Doe Deere didn't underestimate her love affair with bright colors. Her love for flashing clothes was challenged by the lack of splashy colored makeup, something that got her brain ticking. Lime Crime was the result. Brilliantly bright lipstick made in line with animal-friendly policies was just the right shade of color. Doe Deere started out in 2008 and had successfully put her name in the cosmetics world. Lime Crime manufactures and distributes lipstick, eye shadows, and nail polish.

 

 

Use of e-commerce and selling her product online is what set her apart from heavyweight giants. Her background with eBay sales gave her the confidence in knowing that her products will perform well and go beyond the continent. The core business principle that has her going is the clarity of her vision on how women want their makeup. She develops the designs alongside her creative designers and personally tests them out to get a feel and live out the lipstick before deciding if it passes her test of quality.

 

 

Doe Deere belabors the need for an exceptional support and customer care team. Happy clients are repeat customers, and that's what business is all about. Doe asserts that having good working relationships based on mutual respect and sharing a common goal is a key driver of her success. As such, she has developed very close working relations with her staff.

 

 

A brand's name is part of any business success. Doe says she settled on the name because it was unclaimed while registering her eBay account and that lime is also a favorite color and seemed to match the word crime. Deere uses a hands-on approach. She regularly supervises her designs sometimes she is there showing the way. Doe Deere works alongside her husband of 16 years.

 

 

Born in Russia, her love for makeup started out in a girl's slumber party at the age of nine. She admits that she wasn't a makeup expert. However, she also defines herself as a creative spirit that is always experimental. She migrated to New York City when she was 17. She is married to her long time husband who is also the president of Lime Crime, both live in Los Angeles.

 

Follow Doe Deere on Twitter.

17Apr/17Off

Doe Deere: How Lime Crime Cosmetics Came To be

Doe Deere is one that achieved success on her own terms. She started out small and with the goal in mind, she set out to come up with products ranging from eye shadows, lipsticks, and nail polishes so vibrant in color that it might as well be a crime. Doe Deere didn't focus on what concealed, or what looks more natural, instead she focused on how she felt in that moment. In 2008, her dream became a reality as she launched her product line. Lime Crime Cosmetics is internationally known, since Doe Deere's fan base is global.

 

Lime Crime Cosmetics is animal friendly and the name of the company came from Doe Deere's favorite color. She is an avid supporter of women that own their own businesses and often speaks to the public to follow their passion. She loves talking to female entrepreneurs and counsels them should they have questions on how to get their own businesses started. Her social network is always open to aspiring business owners. Deere also donates regularly Bide-A-Wee, a no kill shelter located in New York. She lived in New York for years but is originally from Russia.

 

Doe Deere is asked how she came up with her business concept. It all started back in 2004 when she registered a new eBay account called "limecrime". This was geared towards her DIY fashion line. She was the model for all her items and she didn't want to stop at just clothing. She wanted her makeup to be as bold as her attire. Vividly, bright colors were hard to come by then, so that is what inspired her.

 

What keeps her different from all the other brands, is that she knows exactly what she wants and knows exactly what her brand stands for. Doe Deere sees it as the freedom of expression. She also contributes her success to knowing what consumers want. And each product she creates, she tests it on herself first. She follows her instincts and if it feels right great, if not, then she continues until it feels right. Her only regret with Lime Crime Cosmetics is that she didn't start the company up sooner.

 

Doe Deere believes in treating her customer base and employees with respect and love. She wants to inspire and uplift, create a pleasant working environment, and treat customers in the same fashion. Positive reinforcement goes a long way and often gets you better results than being negative.

 

22Mar/17Off

How Doe Deere Became The Cosmetics Trendsetter Of A Generation

For almost ten years, Doe Deere has been managing to launch countless trends with her cosmetics line Lime Crime. Today, makeup enthusiasts can't get enough of Deere's bold, highly pigmented and attention-grabbing makeup products like her pastel neon Unicorn Lipsticks and the ultra metallic Superfoils eyeshadow duos.

 

However, Deere wasn't always a makeup guru. In fact, as a teenager, she set out to be a rock star. Born in Russia, Deere moved to New York City to launch a music career when she was only 17 years old. Her ambition and her fearlessness that have given her the encouragement to become an entrepreneur have been with her for all of her life.

 

It wasn't long before teenage Deere started getting a series of gigs at various New York City clubs and bars. While on stage, Deere was as known for her musical talent as she was known for her eccentric and bold style aesthetic. She made her own bright and attention-grabbing clothes and painted her face in neon colors and glitter.

 

Eventually, she developed some serious sewing skills and decided to give online retail a shot. She launched a DIY fashion label called Lime Crime on eBay in 2004. She modeled the clothes herself. The only problem was that she struggled to find makeup to match her bold and whimsical personality.

 

Lime Crime was reincarnated as a makeup brand out of necessity. Doe Deere realized that the only way to have access to the super pigmented and bright makeup that she desired was to make it herself. Instead of copying the trends of the time, Deere created makeup formulas that were for women who weren't afraid of standing out in a crowd.

 

Today, Lime Crime has launched countless makeup trends around the world. In 2008, however, Deere's neon lipsticks and eyeshadows weren't exactly what customers were looking for. 2008 was the year of neutral tones and minimal looks. But, Deere stuck to her gut and followed her creative vision. Within a couple of years, Lime Crime sales were through the roof.

 

Lime Crime's success comes down to Deere's fearless and bold approach to self-expression. By creating makeup in whimsical shades and finishes, she gives millennials permission to experiment with different colors and glittery accents. Today, Deere continues to stick to her gut when she creates a new product. Now that Lime Crime's Instagram page boasts millions of followers, it's safe to say that Deere's dedication to her own creative vision has paid off immensely.