Words With Grace Praise All

27Oct/17Off

Organizations Promoting Equal Rights to Marginalized People

The Mexican people are known to have through negative actions in the United States of America. The racism involved has seen a lot of innocent Mexican blood being poured or discrimination at workplaces because of their ethnicity. However, brave individuals and organizations have come up with strategies for promoting inclusivity in the society.

Mexican American Legal Defense Educational Fund (MALDEF) was founded in the year 1968. It has its main offices in Los Angeles, California. The building housing the MALDEF headquarters is managed by the MALDEF Property Management Corporation (MPMC). The building exudes a conducive environment for charity works as it hosts other notable charity organizations that labor tirelessly to improve the lives of the minority and marginalized communities.

Other satellite offices are in Los Angeles, Chicago, San Antonio, Atlanta and Washington DC. The organization advocates for the civil rights of Latinos. It also provides education to Latino community and includes litigation services. This organization organizes and sponsors award galas and the yearly Latino State of Union Policy roundtable. Read more: Village Voice Media | Wikipedia

All activities carried out by the Mexican Legal Defense Educational Fund aim at pushing for social change, respect for human rights, promote employment and improve access to politics.

The institution is driven by the desire to have Latinos join the socio-economic and political agenda in America. In their quest for justice, there exists a financial need to support legal activities as the victims may not necessarily have the sufficient financial muscle. MALDEF welcomes any financial support that can assist in facilitating the success of the worthy cause.

The Larkin & Lacey Frontera Fund

Maricopa County Sheriff Joe Arpaio arrested and detained two journalists by the names Mike Lacey and Jim Larkin. Their arrest, in 2007, came after the two featured an article about graft and poor conditions in the county jails. The article highly incriminated the county boss who was the least pleased with the accusations and sought to teach them a lesson. Read more: Michael Lacey | Facebook

The two reporters hailed from Phoenix in Arizona State. The journalists complained of the mistreatment of Latino inmates in the county jails and how they were discriminated. The feature further revealed the rot in accountancy of funds allocated to the county government.

Sherriff Arpaio issued a fake subpoena, allegedly from the grand jury. This was in an attempt to force the two journalists to reveal all particulars of the report. Moreover, The sheriff demanded a definitive list of consumers of the Phoenix New Times.

The outcry of prisoners incited the general public to demand the journalists to be freed. Ninth Circuit Court of Appeal conducted court hearings which exonerated the journalists from charges leveled against them. They were proved innocent and released from detention.

In 2013, Maricopa County was instructed to pay Lacey and Larkin a settlement amount of 3.7 million U.S dollars. The journalists used the cash to establish a foundation to support the Mexican community most of whom were immigrants to the United States. They also offered a helping hand to other budding civil rights organizations that lobbied for human and civil rights.

Filed under: Business Comments Off
9Oct/17Off

Why Fabletics is Leveraging Review-Centric Marketing Approach

Successful brands are customer centered; always providing high-quality products or services at reasonable costs while responding appropriately to new consumer behaviors. Consumer trends are dynamic, and with the advent of the internet, new consumer trends are always emerging. At present, “user reviews” is the much talked about trend regarding online shopping. Online buyers search and compare user reviews before deciding on whether to purchase products or acquire services. Positive reviews encourage customers to buy a company’s goods or services while negative reviews discourage them from dealing with a company. Consumer goods companies such as Fabletics that responded to this new trend are scaling the heights of their respective industries.

Fabletics is a relatively new company in the fashion industry having been established in 2013. The company was founded by Kate Hudson, Don Ressler, and Adam Goldenberg. Fabletics is focused on providing high-quality athleisure clothing. So far, the company has performed impressively well in the competitive activewear market dominated by well-established brands. Fabletics credits its marketing strategy, review-centric, for its growth. According to Shawn Gold, corporate marketing officer of TechStyle Fashion Group, Fabletics’ growth is as a result of user reviews, or the crowd.

Beginning in 2013 to date, Fabletics has grown by over 200%. The U.S based company now has operations in over six countries including German, France, Canada, Spain, Netherlands, etc. The company also ships its merchandise to Australia. Fabletics initially focused on women products, but the company now caters to men’s activewear needs. Fabletics’ revenues are approaching $250 million as the company prides itself on over one million paying members. For a 4-year-old company, the growth is mind-boggling.

Online user reviews are part and parcel of a modern consumer’s shopping decisions. A BrightLocal study concluded that online users not only search for user reviews but also a majority of them trust user reviews. The trust that online users bestow on user reviews is the same trust they have towards products or services recommended by family members or friends. Peter Holten Mühlmann, Trustpilot’s Founder and CEO, suggests that modern consumers have nurtured a distaste for all traditional forms of marketing and advertising; they prefer the safety, trust, and power wielded by user reviews.

Forward-thinking consumer brands are embracing a review-centric marketing approach. L2, a research firm, conducted a survey that revealed a trend by many consumer goods companies to include reviews on their websites and product pages. Another related study revealed that while online users desire to acquire products at low cost, many of them search for user reviews more than they look for price comparisons.

What is in for consumers brands that have embraced a review-centric marketing approach? Positive reviews are likely to result in improved search engine rankings, more revenues, and more customers. Also, positive reviews encourage repeat clients and lead to better customer retention.

Fabletics products are available through their website, Fabletics.com, and their physicals stores spread across America. Kate Hudson has been at the forefront of promoting the company’s products and recently she welcomed Demi Lovato to be part of the company’s brand ambassadors.

Filed under: Fashion Comments Off
6Oct/17Off

Larkin & Lacey

The AFL-CIO was developed in 1955. It is a combo of two opposing labor organizations—the Congress of Industrial Organizations and the American Federation of Labor. In the 2000s, opposing views lead some labor unions to break off from the AFL-CIO to start a labor rights organization called Change to Win.

Labor organizations have been a real godsend when it comes to regulation being placed on employers because they were actively involved in politics that lead to such regulations. However, labor organizations were also involved in pushing for wars to happen.

The Lacey and Larkin Frontera Fund, brilliantly crafted by Jim Larkin and Michael Lacey is a one-of-a -kind organization that caters to the needs of DREAMers and people who cross the border and stay here illegally.

However, Lacey and Larkin see this as an issue of human rights and ethics. They see the immigrants who are coming here as beautiful people in pursuit of better lives for themselves, not “illegal” aliens from Mars.

Plan International is an organization that saw its founding more than 80 years ago. Its founders were a journalist from Britain named John Langdon-Davies, and a refugee worker by the name of Eric Muggeridge. Plan International was founded in 1939 to aide children who suffered from the Spanish Civil War. Langdon-Davies came up with the idea of sponsors sponsoring misfortunate children. Read more: Jim Larkin | Crunchbase

Today, Plan International works for children's rights and quality of living in 70 countries. Their plan is to affect the lives of at least 100 million girls within the next five years. They have a number of campaigns, including Because I Am A Girl, which emphasizes October 11th—the International Day of the Girl.

Plan International also provides people with opportunities to sponsor children in other parts of the world. Contributions as a sponsor are tax deductible, and go toward projects in the communities that sponsored children live in.

NAMBLA is a far cry from the organizations mentioned above, due to the questionable nature of its plight. What is NAMBLA? NAMBLA stands for North American Man Boy Love Association. The name says it all.

Founded as a support group in 1979 for men who desired to have romantic and sexual relationships with boys and underage adolescents, it consists of very, very few members. The people who do work for the organization are volunteers, and NAMBLA is not as well endowed with money as other civil rights organizations.

Of course, there is a very, very, very, very gray area between what is considered to be predation and victimization and what is considered to be consensual and truly wholesome—especially when you are talking about legal adults having sexual and romantic relationships with minors. People grow and come unto awareness about certain things at different ages.

There is a kernel of truth to what NAMBLA has to say—maybe not when it comes to young, underdeveloped kids, but perhaps when it comes to developed adolescents who are making their own decisions and are pretty aware of what they are doing.

Learn more about Jim Larkin and Michael Lacey:

Michael Lacey