Words With Grace Praise All

9Oct/17Off

Why Fabletics is Leveraging Review-Centric Marketing Approach

Successful brands are customer centered; always providing high-quality products or services at reasonable costs while responding appropriately to new consumer behaviors. Consumer trends are dynamic, and with the advent of the internet, new consumer trends are always emerging. At present, “user reviews” is the much talked about trend regarding online shopping. Online buyers search and compare user reviews before deciding on whether to purchase products or acquire services. Positive reviews encourage customers to buy a company’s goods or services while negative reviews discourage them from dealing with a company. Consumer goods companies such as Fabletics that responded to this new trend are scaling the heights of their respective industries.

Fabletics is a relatively new company in the fashion industry having been established in 2013. The company was founded by Kate Hudson, Don Ressler, and Adam Goldenberg. Fabletics is focused on providing high-quality athleisure clothing. So far, the company has performed impressively well in the competitive activewear market dominated by well-established brands. Fabletics credits its marketing strategy, review-centric, for its growth. According to Shawn Gold, corporate marketing officer of TechStyle Fashion Group, Fabletics’ growth is as a result of user reviews, or the crowd.

Beginning in 2013 to date, Fabletics has grown by over 200%. The U.S based company now has operations in over six countries including German, France, Canada, Spain, Netherlands, etc. The company also ships its merchandise to Australia. Fabletics initially focused on women products, but the company now caters to men’s activewear needs. Fabletics’ revenues are approaching $250 million as the company prides itself on over one million paying members. For a 4-year-old company, the growth is mind-boggling.

Online user reviews are part and parcel of a modern consumer’s shopping decisions. A BrightLocal study concluded that online users not only search for user reviews but also a majority of them trust user reviews. The trust that online users bestow on user reviews is the same trust they have towards products or services recommended by family members or friends. Peter Holten Mühlmann, Trustpilot’s Founder and CEO, suggests that modern consumers have nurtured a distaste for all traditional forms of marketing and advertising; they prefer the safety, trust, and power wielded by user reviews.

Forward-thinking consumer brands are embracing a review-centric marketing approach. L2, a research firm, conducted a survey that revealed a trend by many consumer goods companies to include reviews on their websites and product pages. Another related study revealed that while online users desire to acquire products at low cost, many of them search for user reviews more than they look for price comparisons.

What is in for consumers brands that have embraced a review-centric marketing approach? Positive reviews are likely to result in improved search engine rankings, more revenues, and more customers. Also, positive reviews encourage repeat clients and lead to better customer retention.

Fabletics products are available through their website, Fabletics.com, and their physicals stores spread across America. Kate Hudson has been at the forefront of promoting the company’s products and recently she welcomed Demi Lovato to be part of the company’s brand ambassadors.

Filed under: Fashion Comments Off
6Oct/17Off

Larkin & Lacey

The AFL-CIO was developed in 1955. It is a combo of two opposing labor organizations—the Congress of Industrial Organizations and the American Federation of Labor. In the 2000s, opposing views lead some labor unions to break off from the AFL-CIO to start a labor rights organization called Change to Win.

Labor organizations have been a real godsend when it comes to regulation being placed on employers because they were actively involved in politics that lead to such regulations. However, labor organizations were also involved in pushing for wars to happen.

The Lacey and Larkin Frontera Fund, brilliantly crafted by Jim Larkin and Michael Lacey is a one-of-a -kind organization that caters to the needs of DREAMers and people who cross the border and stay here illegally.

However, Lacey and Larkin see this as an issue of human rights and ethics. They see the immigrants who are coming here as beautiful people in pursuit of better lives for themselves, not “illegal” aliens from Mars.

Plan International is an organization that saw its founding more than 80 years ago. Its founders were a journalist from Britain named John Langdon-Davies, and a refugee worker by the name of Eric Muggeridge. Plan International was founded in 1939 to aide children who suffered from the Spanish Civil War. Langdon-Davies came up with the idea of sponsors sponsoring misfortunate children. Read more: Jim Larkin | Crunchbase

Today, Plan International works for children's rights and quality of living in 70 countries. Their plan is to affect the lives of at least 100 million girls within the next five years. They have a number of campaigns, including Because I Am A Girl, which emphasizes October 11th—the International Day of the Girl.

Plan International also provides people with opportunities to sponsor children in other parts of the world. Contributions as a sponsor are tax deductible, and go toward projects in the communities that sponsored children live in.

NAMBLA is a far cry from the organizations mentioned above, due to the questionable nature of its plight. What is NAMBLA? NAMBLA stands for North American Man Boy Love Association. The name says it all.

Founded as a support group in 1979 for men who desired to have romantic and sexual relationships with boys and underage adolescents, it consists of very, very few members. The people who do work for the organization are volunteers, and NAMBLA is not as well endowed with money as other civil rights organizations.

Of course, there is a very, very, very, very gray area between what is considered to be predation and victimization and what is considered to be consensual and truly wholesome—especially when you are talking about legal adults having sexual and romantic relationships with minors. People grow and come unto awareness about certain things at different ages.

There is a kernel of truth to what NAMBLA has to say—maybe not when it comes to young, underdeveloped kids, but perhaps when it comes to developed adolescents who are making their own decisions and are pretty aware of what they are doing.

Learn more about Jim Larkin and Michael Lacey:

Michael Lacey

 

27Sep/17Off

Betsy DeVos; The Power Of Philanthropy

Betsy DeVos together with her husband Dick DeVos has touched the lives of many through their family foundation. Having been founded in 1989, The Dick & Betsy DeVos Family Foundation has remained an embodiment of excellent leadership and good deeds in the society. The charity has focused a majority of its efforts in ensuring that social entrepreneurship, quality education, and arts are entrenched in communities across the globe. The organization has been one of the biggest contributors to noble causes around the world. In 2015 alone, the philanthropy gave out over $11.6 million earning the DeVos family the 24th position on the list of top philanthropists in the US.

 

One of the biggest beneficiaries of the donations that the DeVos family has given out includes the Success Academy Charter Schools. In the year 2015, the group of schools received over $150,000 donor funds from the DeVos organization. In an interview with the Philanthropy Roundtable, Betsy DeVos also revealed that the Potter’s House, an institution with a Catholic background in Michigan had received $200,000 for various initiatives.

 

Dick and Betsy DeVos Family Foundation have remained committed to ensuring that research in hospitals and medical schools is advanced. The organization has also contributed substantively to evangelical missions and art institutions. For half a decade, the DeVos family has managed to give out over $100 million in donations to various initiatives and organizations. Most of the funds from the charity have also been directed to other charities to facilitate their operations.

 

Apart from running the family business and charities, Betsy DeVos acquired another job recently. The social entrepreneur is the current secretary of education in Trump’s government. President Donald Trump settled on her because she has been one of the most vocal individuals who’ve agitated for a policy change in the education sector. For over three decades, Betsy DeVos has worked closely with other players in government and the private sector to try and have a policy change in the American education system. In her reforms agenda, Betsy is keen on affirmative action for all the children from marginalized regions.

 

Betsy’s interaction with educators and parents in her role as mentor has helped her get firsthand information on the status of the school system in the US. The smile on the face of the parents she has helped get their children to better schools always keeps her going. In the District of Columbia, Betsy has taken a lead role in establishing choice schools for students. The paradigm of choice schools enables students to decide their career at a young age.

 

Before she landed her job on the cabinet, Betsy DeVos held the post of chairperson of a financial services company called The Windquest. She is an alumnus of the Calvin College, Michigan.

 

To learn more about Betsy DeVos, visit http://www.betsydevos.com/.

Filed under: Philanthropy Comments Off
23Sep/17Off

Four of the Leading Human, Civil, and Migrant Rights in America

The number of groups advocating for human, civil, and migrant rights continues to grow, yearly. These organizations play an active role in pushing governments and the civil society to embrace just and fair policies. The groups are the people’s watchdog and they put checks and measures in place to make sure everyone lives freely regardless of their religion, race, gender and social standing.

Most- if not all- of the groups exist as non-profit making entities relying mostly on donations from well-wishers and volunteers to conduct their duties. Let’s briefly explore the mandates of the leading human rights and civil movement groups in the US.

  1. The Advocates for Human Rights

Founded in 1984, this advocacy group seeks to promote human rights standards, equality, and justice all over the nation. The rights group pushes for the introduction and the amendment of rules that stifle on the rights of minorities. Learn more about Jim Larkin and Michael Lacey: https://twitter.com/JimLarkin_

They have developed programs to push for reforms in women’s human rights, international justice, immigrant rights, and death penalty issues and, it also sponsors education and research on matters pertaining to human and civil rights.

  1. American Civil Liberties Union Immigrants’ Rights

This group sets to achieve a set of mandates that touch on freedom, justice, and equality for asylum seekers. Migrants have come under renewed pressure, especially from the Donald Trump administration.

The new government ascended to power with the provocative promise to repatriate illegal migrants on top of building a wall separating America from next-door Mexico. Today, the organization is on the front line of battling legal battles on behalf of the tens of thousands of immigrants being prosecuted by the government. Read more: Phoenix New Times | Wikipedia and Michael Lacey | Facebook

  1. International Migrants’ Rights Advocate

Founded 20 years ago, this American-based human rights advocacy group has continued being a beacon of hope for millions of immigrants. Migrants Rights International collaborates with other like-minded civil groups, for instance, the Global Coalition on Migration to fight for the plight of women, children and the marginalized people in the communities.

  1. The Lacey and Larkin Frontera Fund

This group is a relatively new entry in the American civil rights movement chapter. Were it not for a police harassment incident that saw Michael Lacey and Jim Larkin unlawfully arrested and detained in Phoenix, Arizona, this organization might never have been born.

The incident sparked outrage and anger beyond the state of Arizona and it even caught the attention of President Trump. The bone of contention arose when the public started calling for the arrest and prosecution of a notorious police officer with an extensive record of profiling people on the basis of their racial backgrounds.

Today, the Lacey and Larkin Frontera Fund works in close partnership with like-minded movements to push for much-needed reforms in the Arizona police force.

15Sep/17Off

Daniel Taub – A Distinguished Diplomat

When Daniel Taub was appointed as the Ambassador to Israel, one of the mysterious facts was his life. He was born in Britain, and nothing will change his practices and beliefs as a Jew. Daniel Taub had to give up his citizenship and start a new journey of representing the nation which he immigrated 30 years earlier. Learn more about Daniel Taub: http://www.parashadiplomatit.com/ and http://www.parashadiplomatit.co.il/

According to Mr. Daniel, it was a privilege to raise his children in their homeland. A nation where their family of origin exiled 2000 years ago.

Based on the facts about his family history, Mr. Taub is aware of the opportunities they experienced in Britain. In that case, Daniel Taub was to express his gratitude by bringing Israel and Britain together.

As mentioned before, Daniel Taub was brought up in London and attended Oxford University. He was also an alumnus of Harvard University from where he completed his Degree in International Law.

In 1989, Daniel relocated to Israel, where he worked as a combat medic in the department of Israel Defense Forces. In the same department, under the international law division, Daniel Taub also worked as a reserve officer.

Mr. Daniel joined the Foreign Ministry of Israel in 1991, where he held various diplomatic and legal posts. Since he was an expert in international law and specializes in various areas such as counter-terrorism.

Daniel was appointed as one of the Principal Legal Advisors at the Foreign Affairs Ministry. With the position as the legal advisor, Mr. Taub represented Israel in various joint fora including the missions involving the United Nations.

As a legal advisor and distinguished diplomat, Mr. Daniel Taub was involved in the peace talks between Palestine and Israel. After good interactions with his counterpart from Palestine, Daniel manages to make the two nations reached an agreement.

His good record with negotiations made him also participate in the peace process between Syrian and Israel. During the Gaza flotilla incident, Daniel Taub was the head of the observer delegation team, which represented Israel in the International Court of Justice and the investigative committee of UN. The hearings were about the security barriers affecting Israel.

While serving as the Ambassador to the United Kingdom, Mr. Daniel managed to put a lot of emphasis on technology and trade links between the UK and Israel.

He also ensured that there was a clear focus when it comes to issues such as interfaith and cross-culture activity. Therefore, he hosted many outreach programs including cultural events, which were meant to bring different communities together.

 

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22Aug/17Off

Of Civil, Human and Migrant Lines; the Blurry line

Crossing the threshold of a country sometimes strips one of all dignity. There being no clear laws on migrants and immigrants, one may cease to enjoy their fundamental civil and human rights. It begs the question, does being an undocumented migrant make anyone any less?

The answer is a resounding ‘no’ since every human being is entitled to human rights. Lack of knowledge on civil, human and migrant rights, can lead to loss of lives, exploitation, and abuse by employers and others. This is one of the reasons civil, migration and human rights organizations have been formed, to safe guard these rights.

American Immigrant Lawyer Association (IMLA)

A powerhouse of knowledge and legal representation, the American Immigrant Lawyer Association (IMLA), a voluntary outfit has over 13,000 law professors and attorneys. This group’s cornerstone is imparting knowledge on immigrant legislation and representing the minority and most vulnerable communities including asylum seekers, students, foreign entertainers, and athletes.

Founded in 1946, this force put up its headquarters in Washington D.C in 1982 leading to widespread impact across the country. Read more: Jim Larkin | Crunchbase and Phoenix New Time

This non-partisan and non-profit organization represents individuals in need of permanent United States residency. It also supports the myriad of migrants who are required by the local and international businesses to thrive.

The Coalition for Humane Immigrant Rights of Los Angeles (CHIRLA)

Once a force to reckon with in the local agenda, this coalition has since grown, and its effects are felt nationwide. This coalition is not an individual effort but rather works with other groups, institutions, and individuals to realize justice.

Founded after a 1986 Act; the Immigrant Reform and Control Act, this body has since strived to influence policy, develop a public opinion and agitate for civil, human and immigrant rights.

CHIRLA can offer protection to the undocumented workers who would otherwise be abused and exploited by employers who cash in on the fears that characterize such workers. CHIRLA formed the Coalition of Garment Workers Advocates (CGWA) for equality in the enjoyment of the labor laws. Better working conditions are further enhanced by the Garment Worker Centre (GWC) created in 2001 to unite workers and ensure humane working conditions.

Lacey and Larkin Frontera Fund

The dynamic duo of Michael Lacey and Jim Larkin made a statement and impact with the $3.75 million awarded by the courts as a settlement in a case regarded as upholding implementation of their First Amendment rights.

This handsome sum granted to them by an Arizona court has been donated to offer much-needed support to human rights groups agitating for migrant rights across the state of Arizona.

In a show of the sheer power of the fourth estate, Lacey and Larkin further promotion in the freedom of speech through empowerment of the immigrants through knowledge, a feat even the Sherriff who sparked the whole legal process does not begrudge them but rather shares an agreement with them.

It is a blurred line between civil, human and migrant lines since where there is a migrant, so much of civil and human rights can be ignored, denying the migrant their right as a human being.

These groups working in this area offer technical expertise, knowledge and capacity building to ensure this minority is cared for as part of humanity as evidenced by the Lacey and Larkin fund that provides the much needed monetary support.

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8Aug/17Off

Jeremy Goldstein now part of new legal service in New York

The New York State Bar Association and its Lawyer Referral and Information Service just launched their new legal service product, which help more people who are needing legal aid. New Yorkers can end up facing a variety of legal issues such as criminal matters, senior living, landlord disputes, financial and other serious issues.

The New York State Bar offers this fast and convenient way so that New York consumers and businesses and consumers can find a lawyer that is near them and is knowledgeable in the issue related to the case.

The Lawyer Referral and Information Service developed this new legal service with assistance from Legal.io, which is a IT technology provider for those in the legal field. The Lawyer Referral and Information Service has made this service available 24 hours a day and has made it completely confidential.

The Lawyer Referral and Information Service still offers the public the ability to use the phone service if they chose. Learn more about Jeremy Goldstein: http://thereisnoconsensus.com/jeremy-goldstein-explains-knockout-options-help-employers/ and https://www.crunchbase.com/person/jeremy-goldstein#/entity

The new service provided by the Lawyer Referral and Information Service was launched to be a low-stress way of finding legal support, when the time came. The New York State Bar Association confirms they have properly vetted and credentialed the attorneys and assures they are in good legal standing. The new online legal service allows for attorneys to offer their services to a greater number of people, while also lowering their costs.

The new legal service is completely free but if they meet with a lawyer, they are charged $35 for a 30 minute consult. This new service makes it the go-to-destination for those seeking legal aid.

The New York State Bar Association's LRIS has been matching clients with attorneys for the last 30 years. In 2016, their staff handled over 10,000 phone calls from those needing legal support.

One attorney who is happy to offer his services is Jeremy Goldstein.

According to Business, Jeremy Goldstein is a corporate lawyer and is currently a partner at his legal firm Jeremy L. Goldstein and Associates. Jeremy is one of the top experts on executive compensation and corporate governance. He earned his law degree from NYU Law School.

4Aug/17Off

Roberto Santiago Remains Dedicated to Manaira Mall

When Roberto Santiago first built the Manaira Mall, he knew that he would be able to provide help to people with the options that they had. He also knew that he would be able to make the mall better if he was able to do things that no other mall had ever done in Brazil. Because of this, he constantly worked harder and pushed harder to make sure that he was going to be an expert. He knew a lot about the different things that were going on in the mall and that he was going to be able to make things better for people who were working there. While Roberto Santiago was building up the mall and making it a more successful location, he was also trying to help others with the issues that they were having when they were trying to find the best experiences possible.

 

Since Roberto Santiago was dedicated to everything that Manaira had to offer, he knew that he would be able to make a difference for people. He also knew that he could try and help them in every way possible so that they would have the best mall in Brazil. Manaira has consistently grown and Roberto Santiago has been responsible for all of it. While he was the original builder of the business, that has not stopped him from working to bring improvements. He tries to make sure that he can help people in every way possible so that he can make Manaira better than what it used to be.

 

While Roberto Santiago was doing all of this, he was forming partnerships and exclusive relationships with everyone who worked in the malls. He wanted to make sure that the businesses were able to do everything that they could so that he would be able to make everything better. Roberto Santiago tried to make sure that things would work and that he would be able to show people the different opportunities that they had. He was able to try new things and was also able to bring more attention to the opportunities that he had.

 

For Manaira, Roberto Santiago tried to be as innovative as possible. One of the things that he recently did was start working on a hotel. The hotel is attached to the shopping mall and people can stay there when they want to be able to shop at the mall. This has eliminated the need for visitors to stay far away fro mthe mall or got o a hotel in a different area. It has also given guests the chance to get the best experience possible no matter what they are trying to do or where they are trying to enjoy the shopping experience.

 

3Aug/17Off

The Varied And Stunning Professional Career Of Logan Stout

Logan Stout was once a baseball player with a passion for the sport. It was for this reason he decided to found the Premier Baseball Academy. The academy offers a wide selection of classes including Private Lessons, Arm Velocity Class, Premier Spring Training, Situational Hitting, Hitting League, and so much more.

Logan Stout's dedicated career is about a lot more than baseball. He is highly accomplished in business leadership, a sought after motivational speaker, a coach, and an author. The time he spend in the world of business, the ministry, and college sports has enabled him to send extremely powerful messages in his world travels. His expertise, intelligence, and knowledge has impacted crowds and made a difference. The book written by Logan Stout is called The Secrets To Building Yourself and quickly became popular to a wide audience. He is also responsible for the leadership of one of the country's biggest companies.

Richardson, Texas is the birthplace of Logan Stout and this is where he spent his childhood. He attended J.J. Pearce High School with Haley Stout who eventually became his wife. His leadership capabilities in the classroom and sports led to his election to the Student Athletic Council and the time he spent as a player for the Pearce Mustang basketball team saw him named as the MVP. After he graduated high school he attended Panola where he graduated Summa Cum Laude and received his degree in business. His time at the University of Dallas resulted in a degree in Psychology as well.

Logan Stout has been a shortstop and a pitcher. He was a professional player with the Fort Worth Cats and coached youth baseball. His love of baseball and teaching the game to youngsters was responsible for his creation of the Dallas Patriots baseball organization. Logan Stout recently took a new direction and established a company called ID Life. The business specializes in high quality health products. Logan Stout still lives in Texas with his wife Haley and their two sons. They have two adorable dogs named Mocha and Bentley. Logan Stout's biggest passion in life is to help people to become successful.

Filed under: Entrepreneur Comments Off
13Jul/17Off

Founder of Lime Crime Shares Her Fitness Routine

Doe Deere is not only the founder of the iconic beauty brand Lime Crime, but is also renowned for her astute judgment of fashion and its finer nuances. She recently shared her morning routine with her many fans and followers across the world. Ensuring that she gets nine hours of sleep every night, she wakes up religiously at 8:30 am every day and has breakfast in the kitchen by a window, where she plans her day ahead.

 

Amongst the first things that she does in the morning is to have a glass of water as that helps to keep her hydrated in the dry climate of Los Angles where she lives. She then does some stretches, particularly the cat/camel routine, which she feels works quite well for her. That is followed by breakfast, which for her usually comprises of grits, a hot cereal, yogurt, fruit and freshly squeezed orange juice, made with oranges from her own tree!

 

Her life is in a sense inextricably linked to the calendar on the phone, which means checking the latter is something she inevitably does every morning. Through her company's internal chat, she pretty much knows, what's going on in her organization, by the time she reaches her office. Other than that, she keeps away from the digital clatter and focuses more on things like new products to introduce. Things like emails she tackles in the latter part of the day.

 

While putting on her makeup, she likes listening to music and currently it is The Beatles that she listens to. Her fondness for their music goes back to her childhood years when she would listen to them a lot. She likes using Glossier face wash as she finds it mild and likes its smell of roses. For moisturizer, she uses Murad, Hydro Dynamic Quenching Essence. When it comes to foundation, she likes using L’Oreal’s True Match Foundation or MAC’s Studio Fix.

 

Apparently, Deere is working on creating a foundation under her own Lime Crime brand, which she hopes to introduce into the market soon. An essential part of her makeup routine is to set her makeup with powder before filling in her brows and then to proceed to her cheeks and lips. The favorite part of her makeup routine has to be blush and lipstick, as she feels that colors enliven her face.

 

The colors of her choice are ‘Rustic,' ‘Red Velvet' and ‘Pink Velvet' from her Lime Crime ‘Matt Velvetine' range. Her makeup can take from anything between fifteen minutes to an hour depending on what the occasion demands. Doing her makeup in the morning is the time she cherishes the most, as it gives her time to spend with herself and be herself.

 

She likes to defer her shower till late in the evening, as she likes her hair to be dry and all set for styling in the mornings. To create her famous shiny waves, she uses a curling wand. Because she rather likes to display the purple in her hair, she often wears it down.

 

To learn more, visit:

http://www.doedeere.com/

https://ideamensch.com/doe-deere/